Stacy's Pita Chips

A good by-line goes a long way to selling a product.  Stacy's Pita Chips chose: 

  

Simply Naked.  Is that a description of the chips?  Or of Stacy, since that apostrophe s could be an abbreviation for "is"?  OR is this a suggestion of what to wear while consuming the chips?  Maybe the tiny script under the by-line can help us figure this out.  It says: Nothing but sea salt.  Ah.  Glad we cleared that up, um, Stacy.